v Backlinks

All you need to do is make an account and start using these platforms for digital marketing. You will be able to find your target audience on these platforms.

 

If you hold the mastery in these platforms then you are a digital marketer.

 

These digital platforms are on the best place to advertise your product, services and branding.

 

Social platforms allow you to create a real time engagement with your audience.

 

This means that data is collected and used for remarketing because now we can quantify data with the help of web analytics tool.

 

You can drive a huge traffic on your websites and blogs from this platform if know the right skills of using the web and IT tools in a particular digital platform.

 

Now you can use these platforms to create advertising campaigns of your product and services, you can actually advertise your product by creating and displaying your own ads on these above digital platforms known as display ads.

 

3. How to make a digital strategy which works.

 

Content is king in digital marketing. Without this you don’t exist in world of digital marketing.

 

Content can be of any kind such as web articles, videos, infographics, digital billboards.

 

You should know that how to Break the content and make the analysis of it.

 

Web analytics tool help to rank on search engine ranking page (SERP)

Some web Analytics tool are.

 

v Screaming Frog for SEO.

v Google Analytics.

v Google Search Console.

 

Content break down analysis is the best skill to rank on google searches.

 

If you have this skill then congratulations, you are a great digital marketer.

 

Because this is the lead skill by which you can rank on google.

 

You need to know your audience and their behavior, from which content you get most of the engagement.

 

You need to know that what are the things which is creating the most engagement, for this you need experience.

 

With work you will come to know about the latest trend on ranking a content.

 

Creating a content piece is more of a research work; you need to be very accurate about this because it is a prediction after all.

 

What will happen if your content doesn’t engage with the audience?

 

Your hard work will go waste if you don’t pay attention in creating the right content which works well with the audience.

 

4. Below are the listed elements of digital marketing.

 

v SEO

v Online Advertising

v Content marketing

v Social Media

v Email Marketing

v Mobile Marketing

v Affiliate marketing

v Blogging

v Marketing Automation.

5. Online Advertising.

 

When your blog or website covers huge traffic, audience and reader then you can apply for online Ad services which pay you.

 

You can monetize your blog by displaying ads on your page.

 

There are many online ad services such as;

 

v Ezoic

v Media.net

v Google Ads 

 

You can generate a good revenue by these ad services. If you are capable of driving huge traffic on your blog or website.

 

It’s more of a research work and art that how, where and at which place to show ads on your blog.

 

6. Content Marketing.

 

There are three types of content.

 

v Web pages: in the form of blogpost, articles, and infographics

v Videos: It can be embedded in the blogpost or web articles or you can try YouTube services.  

v Podcast: You can record your audio in the form of podcast which you can use in your blogpost.

 

Now you need to fulfill the search intent of your visitor’s, solve their problems in the form of online content.

 

You need to craft your content in such a way that it should be appealing to you visitors.

 

Crafting a content need experience which only comes when you work on it.

You need to know how you can market your product and services through an online content.

 

Keyword research is the best way to rank your online content on internet. There is long tail keyword as well as short tail keyword.

 

You can work on both but remember that short tail keywords are the best and are very hard to rank SERP.

 

7. Social Media Marketing.

 

Social media websites are good for branding your product and services, and is a great user review platform.

 

With the help of social media, you can advertise your brand to masses if you know how to target audience within your niche.

 

These Social media websites are the one of the best branding platforms.

 

v Pinterest
v Twitter
v LinkedIn
v Quora

 

You can boost your website traffic almost 50 times more if you know how to use social media to drive traffic to your blog.

 

Social media is a powerful tool which you can use to create a solid base for your customers.

 

Globally millions and billions of businesses, blogs and website do their marketing in social media websites to drive traffic and sales CTR to their websites.

 

8. Email Marketing.

 

Email marketing is evergreen as always; it is the best way to drive traffic to your website.

 

Almost every business uses email for their consumer relationship. It creates the trust of your brand.

 

Emails are multipurpose, you can use it for driving backlinks to your website.

 

If you know the skill that how to use emails for marketing.

 

Craft your email with good layout and content, express your business on that mail, and put important links on your mail. These links then be used as a backlink to your site.

 

Always create tour email list, because you can use them to send newsletter.