1. Understanding the term Digital and Marketing.

 

To understand the term Digital Marketing first we will have to split the word and understand it separately.

 

After splitting the word, we get Digital and Marketing, these are the two different words on which we have to take the look and understand its real meaning, so let’s start with the first word.

 

Digital: When we display any data in digital format whether it’s text or video with the help of electronic medium such as internet, digital billboards, television, computer, calculator, phone, tablet and other electronic mediums, the data is nothing but the binary representation of 0 and 1.

 

Below is the basic Display of the digital format.

 

Now let us take the look on another word which is, Marketing.

 

Marketing: It simply means the promotion and creating awareness of any brand, product or business. Individuals and companies now use different marketing strategies and techniques to promote their brand and product so that customer can buy that product and increase the sales.

 

Marketing is nothing but spreading awareness and doing promotion about brand or product to general public and businesses.

 

Have you seen a shoe store on any street and a display board on top of store outlet where its written “XYZ utility outlet” the public wandering around will come to know that this store is about utilities and customer can find it here.

 

Well, this is an example of Traditional Marketing or simply a marketing. There are more ways of doing traditional marketing but this example is the finest one.

 

2. Meaning of term Digital Marketing.

 

The marketing which is done with the help of Digital and Electronic medium such as smart phone, laptop, computer, tablet, Digital billboards television, radio, internet and etc.

 

These electronic medium needs electricity to run and covers mass population in just one click which is the biggest advantage of Digital Marketing as compared with traditional marketing.

 

Traditional Marketing techniques and strategies are limited it take hard labor and yet the results are not guaranteed, and another reason is the time and effort given is not worth.

 

The other disadvantage of Traditional Marketing is that the number of prospective buyers it covers are limited.

 

On another hand Digital Marketing is a technique, skill, tool, software needs internet and communication.

 

It is a technology which focuses on Digital communication such as notification on smart phone, listening to radio, using social media, watching videos, E-mails, surfing browser, watching ads on TV these are all mediums of doing Digital Marketing and there are more ways.

 

Digital marketing covers large number of populations in seconds or in other word it connects us with world digitally, it needs proper strategy and analysis because its cost and time effective.

 

The most basic example of digital marketing is displaying ads, running online marketing campaign such as social media, television ads, podcast, videos, websites, digital billboards, messages and email.

 

Types of digital marketing known as E- Marketing.

 

v Email marketing.
v Radio Marketing.
v Content marketing.
v Social media marketing.
v Affiliate marketing.
v Video Marketing.
v Search Engine Optimization.
v Influencer marketing.
v Mobile marketing.
v Social media.
v Pay-per-click.
v Online advertising.
v Display advertising.
v Viral marketing.
v Market analysis.
v Analytics.
v SEM.

 

3. Why individual, public and companies are opting digital marketing.

 

Today big brand, businesses, people around globe hire digital marketing agencies, companies and some organizations have their own digital marketing department.

 

Digital marketing saves time, effort, hard work and labor because of its capabilities to connect with million and billions of people with just one click.

 

Digital marketing is cost, quality, and time effective done to increase sales whether its online or offline, a proper strategy and analysis is needed to run digital marketing campaigns and to derive lead for sales and provide services.

 

4. What is Internet marketing in relevance to digital marketing.

 

People and businesses now a days uses smart phone, TV at their home, tablets, computers, gadgets, software, apps, digital billboards which are directly connect to internet.

 

Internet is widely use to display content in text and video format and also used to make online sales and transaction and many other business activities.

 

People search internet to buy products, take informed decision, do their research, to gather needed information and uses of internet are countless.

 

But we as digital marketers buy advertisement spaces on internet such as, search results, websites, blogs, apps, online software, online applications.

 

The basic example of display advertisement is showing ads on website and blog, showing ads within the videos, the ads after break on TV, ads on digital billboards while watching updates of stock market.

 

Internet is the rock-solid tool to target customers, run ad campaign, buy or sell goods and services, promoting brands and businesses.

 

5. Search engine optimization to rank on top of search results.

 

Search engines, YouTube, social media and podcast are the best places where Companies and people like to promote brands and sell their product and services.

 

With the help of digital content such as blogpost and emails for text and videos on YouTube and social media, businesses now produce and create content in video and text format to be on the top of the search results and for sales and services.

 

Content optimization known as SEO is a skill to rank on top of the search results in search engines, because of the cut throat competition between businesses every one wants to rank on top of the search result’s so it’s a tough job nowadays to rank on top of the web search results, so to solve the problem of ranking there is search engine optimization (SEO) which is both art & skill, with proper analysis and making proper strategy and  using right techniques such as keyword research can help you and companies to rank on top of the search results.

 

6. What is Display Advertisement in web search marketing?

 

When businesses buy your ad spaces on your website, blog post, social media, apps and YouTube, to show their products and services because you are ranking on search results there is huge amount of traffic and audience on your website, YouTube channel, you are an influencer on television.

 

Companies will pay you to buy your ad spaces and show their product and services because audience can click the ad and make the online purchase.

 

Google AdSense is the best example and the tool which deals in display advertisement they pay you for displaying ads on your websites and YouTube channel condition needed that you should have quality traffic and content, huge audience and authority of your site and top rankings on search results.

 

7. Affiliate marketing with help of search engines.

 

Whenever you do marketing and sales for others product and services through your website, blog, You Tube channel and other social media platform companies pay you the commission on selling their product and services.

 

Companies provide you an affiliate link which you paste on your website, blog and social media so that whenever a visitor comes to your website can take the product information and informed decision to buy a particular product, if the visitor gets influenced may end up buying the product or services from your website.

 

Affiliate marketing is promoting and selling others product and services on internet and to earn the commission.

 

Generally, you become the affiliate between companies and consumers.

 

8. How to make money through online Marketing.

 

With the help of digital marketing as an individual or organisation now it’s possible to earn with the help of internet.

 

All you need is laptop and internet connection; you can sell almost anything on internet. Some of the basic examples of earning through internet is:

v Display advertisement.
v Affiliate Marketing.
v Dropshiping.
v Influencer Marketing.
v Content Creation on blogs and YouTube channel.
v Social Media Marketing.
v Podcast.

 

All you need is monetization and affiliate programs to earn money online. There is various monetization platform available such as Google AdSense and Ezoic for display advertisement and affiliate programs like Ckickbank and Amazon affiliates.

 

Many digital marketing agencies and companies now provide services to sell your product online, and as an individual you can also sell products and services online to generate online revenue.

 

9. Career In Digital Marketing.

 

Digital marketing now is a big domain and any one can make his or her career in digital marketing.

 

Organization, companies and agencies now hire digital marketing professionals such as SEO expert, Digital Marketing specialist, Ads Manager, Email marketer, social media manager, Content expert and positions are unlimited.

 

All you need is education in marketing and a good work portfolio to crack the jobs in digital marketing.

 

Organizations pay you well incentives and salary if you hold expertise and specialization in any of the digital marketing skill.

 

10. Freelancing in Digital Marketing.

 

If you hone specific skill in Digital Marketing or any other skill then with help of freelancing you can provide your services to a particular client or company.

 

Fiverr is a website where you can do freelancing and client pay you for your work, you can find many more websites on internet which provide you the freelance work; only you have to find the client who will lend you work.